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Thursday, December 17, 2009

Cristiano Ronaldo dreams come true

Well, at least according to his latest book. As latest because there have been at least two released before that one.



The 80 million man, which is also a title of a previous book about him, was at Santiago Bernabeu in person, when the book was revealed. "'Sueños Cumplidos", which is the Spanish title is a biography of Cristiano Ronaldo written by Enrique Ortego.

Real Madrid have started a book series about it's best players. President Florentino Perez saying: "Real Madrid is on the right path. This club is talent, ambition and sacrifice combined. We have the best. That's what I learned from Santiago Bernabeu. Cristiano is very devoted and has a unique and very special talent. I wish to highlight his hunger for titles and his ambition to improve. He always wants to do his best, something that goes hand in hand with Real Madrid's philosophy. This was born with men like Alfredo di Stefano. This book will reveal why he experiences football like a religion. There are many stereotypes and misconceptions about him that the book clears. Cristiano and the Bernabeu are the perfect match to feed this legend. But the best of all these dreams is still to come."

But the fact that this isn't the first book about Cristiano Ronaldo, shows the magnitude of his influence, not only in the footballing World, but in the World as a general.

I certainly wouldn't thought there would be another brand footballer since David Beckham, but I've been proved wrong. I also wouldn't have thought Ronaldo would ever get this big. He was a talented player at Manchester United and grew in stature, but as a icon? Naah!

The man from Madeira with a difficult past had defied the odds, though. I wouldn't be surprised if he's already passed David Beckham in popularity and it's only a matter of time until he does it financially. And there's a similar pattern. Not only in the way, that both raise to prominence at Manchester United, but the marketing of them. Beckham took the definition of a world class footballer to another level with marketing, which lead him being the best known footballer ever. Even the Yanks recognized him! Ronaldo is following in the same footprints.

Beckham's career is slowly fading away, but Ronaldo's has only just started. He could end up as a synonym of his sports best parts, like Michael Jordan is for basketball or Muhhamad Ali for boxing. A true sporting hero. And a legend.

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